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Central Maine Power Company, 83 Edison Drive, Augusta, ME 04336 (207) 622-NEWS 

Corporate Communications - 

Release: Immediate  


Central Maine Power to get New Look

New logo highlights company’s past and future


AUGUSTA, ME – December 21, 2010 – Central Maine Power customers will soon see a new logo in their mail as the company updates its familiar brand with the same name but a new look.


“For our customers who count on us for safe, reliable power and outstanding customer service, we’ll still be Central Maine Power,” said Sara J. Burns, president of Central Maine Power. “We’re also part of Iberdrola, an innovative, global leader in renewable energy and environmental responsibility. Our new brand brings our past and future together.”


Central Maine Power (CMP) is a wholly-owned subsidiary of Iberdrola USA, the U.S. branch of the global energy leader, Iberdrola S.A. based in Spain. Iberdrola acquired CMP and several other utilities in the New England and New York State with its purchase of Energy East in September 2008.


The new logo includes elements of the Iberdrola brand that were inspired by nature. The leaf in the logo represents respect for the environment. The blue and orange drops represent energy resources used by Iberdrola around the globe – blue for wind and water, orange for natural gas and the sun.


The new branding will be phased-in during the next few months. The new logos will appear first on bills, printed materials, and the company website. Company facilities and vehicles will get the new look later under normal maintenance and replacement schedules. CMP’s sister utilities, New York State Gas and Electric and Rochester Gas and Electric will make a similar change beginning this month.


CMP has had many different looks since 1899, when it was incorporated in Oakland, Maine as the Oakland Electric Light Company at a site on the Messalonskee Stream. The most recent update was in the mid-1980s when the company introduced the familiar green pine tree logo.


“Our roots are here in Maine, and we’ll still be Central Maine Power with the same great people working for our customers,” said Burns, “We’re also part of an exciting new company with the resources and innovation to invest in our transmission system and new smart grid technology. This new look is a sign of Iberdrola’s commitment to our customers and our entire state.”


To learn more about Iberdrola USA’s commitment to the environment and renewable energy, visit their website at

MEDIA: Visit the CMP Newsroom website to download the new CMP logo:
CMP | News Room



About Central Maine Power Company (CMP): Central Maine Power Company, a subsidiary of Iberdrola USA, is Maine’s largest electricity transmission and distribution utility. The company delivers about 9 billion kilowatt hours of electricity annually to more than 600,000 homes and businesses, representing about 80% of Maine’s annual consumer sales of electricity. The company has been ranked #1 in customer satisfaction three times by J.D. Power and Associates. For more information, visit


About Iberdrola USA: Iberdrola USA, a subsidiary of global energy leader Iberdrola, S.A., is an energy services and delivery company serving more than 2.4 million customers in upstate New York and New England. For more information about Iberdrola USA, visit


About Iberdrola S.A.: IBERDROLA is a global, publicly listed company, with a 109-year history of contributing to the development of the energy sector, and providing quality and security of supply. Following a period of international expansion starting in 2001, IBERDROLA is the fifth largest electricity group by market capitalization, with a presence in 40 countries and more than 30 million customers.  It is the leading energy group in Spain, one of the main operators in the United Kingdom and the world leader in wind energy. Its engineering subsidiary is a world leader in its sector with a broad portfolio of projects including nuclear, wind and combined cycle gas plants developed both for IBERDROLA and third party clients. The group now has an installed capacity of 44,450 MW and a balanced, efficient and diversified generation mix, comprising 29.6% gas-fired, 22.1% hydroelectricity, 27% wind and 7.5% nuclear, making it among the cleanest power companies worldwide. IBERDROLA is the only world utility to have been included in the Dow Jones Sustainability Index since its inception 10 years ago, and has a long-established commitment to reducing greenhouse gas emissions. The group is pioneering numerous new clean technology initiatives including carbon capture and storage, offshore wind development, marine energy and electric vehicles.