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Central Maine Power to give Brunswick salon a free lighting makeover

AUGUSTA, Maine, May 23, 2008 — A Brunswick beauty salon will get $2,500 in new lighting and fixtures, courtesy of Central Maine Power Co., as winner of the utility’s fourth annual Lighting Makeover contest. The Looking Glass emerged at the top of more than 200 businesses that entered this year’s contest.

“It’s wonderful to see CMP help small businesses in this way,” said salon owner Kim Elwell. “These changes are not just about helping a business succeed; they’re about giving our customers and the people who work here a more pleasant experience.”

The lighting at the Looking Glass was due for a makeover — it had received little attention since the salon moved to its current Maine Street location more than 20 years ago. Like any business owner, Elwell is seeking improved efficiency and cost savings. She adds that high quality lighting is especially important in her line of work, where hair coloring is among her customers’ most sought-after services.

Contest entrants were asked to describe their existing lighting and explain why they need a lighting makeover. After reviewing the entries, CMP representatives visit the finalists’ sites and choose a winner based on factors that include the impact new lighting could have on a business’s success.


“Putting in better lighting is a simple thing that can help almost any business,” says CMP Program Manager John Hastings. “Good outdoor lighting can make a business more attractive and draw customers in. Well-designed indoor lighting can enhance the overall atmosphere, save costs and energy, help merchandise look more attractive, and improve employee productivity.”


The Looking Glass will receive $2,500 worth of lighting equipment from Rockingham Electrical Supply Company in Portland and Lightolier, a leading lighting fixture manufacturer.


Prior winners of the contest include the Bowdoinham Country Store, which replaced its older lighting with a more energy-efficient system that provided brighter light, better color, and reduced glare. The Salmon Falls Restaurant and Golf Club in Hollis upgraded outside lighting, added landscape lighting, and replaced the lighting in its kitchen. Among the benefits were improved security, energy savings, and enhanced overall appearance. And Pen-Bay Glass in Rockland upgraded lighting in its workshop and showroom, giving employees and customers a more comfortable and productive place to work and shop.

 About CMP: Central Maine Power, a subsidiary of Energy East Corporation, operates more than 25,000 miles of power lines and other facilities that deliver electricity to 80 percent of Maine’s population. Web site:

About Energy East: Energy East Corporation is a respected, super-regional energy services and delivery company serving about 3 million customers throughout upstate New York and New England. By providing outstanding customer service and meeting customers’ energy requirements in an environmentally responsible manner, Energy East will continue to be a valuable asset to the communities we serve.